Privacy Policy

Effective Date: October 22, 2025
Last Updated: October 22, 2025

1. Introduction

Welcome to Cliks ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App" or "Service").

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with this Privacy Policy, please do not use the Service.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

  • Name (first name)
  • Email address (if using email authentication)
  • Phone number (if using phone authentication)
  • Apple ID credentials (if using Apple Sign-In)
  • Profile information (clothes count, getting ready time preferences)

User Content:

  • Photographs of clothing items
  • Personal photographs for virtual try-on features
  • Outfit combinations and arrangements
  • Custom categories and labels
  • Item descriptions and notes

2.2 Information Collected Automatically

Device Information:

  • Device type and model
  • Operating system and version
  • Unique device identifiers
  • Mobile network information

Usage Information:

  • App features used
  • Time spent in the App
  • Navigation paths within the App
  • Interactions with content and features
  • Crash reports and error logs

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery

  • Create and manage your account
  • Provide core App functionality
  • Store and organize your digital closet
  • Process your images through AI services
  • Generate virtual try-on results
  • Create outfit recommendations
  • Sync data across your devices

3.2 AI Processing

  • Analyze clothing items to identify colors, types, and descriptions (via OpenAI)
  • Remove backgrounds from clothing photos (via FAL.AI)
  • Generate virtual try-on images (via FAL.AI)

3.3 Service Improvement

  • Understand how users interact with the App
  • Identify and fix technical issues
  • Develop new features and functionality
  • Improve AI accuracy and performance
  • Optimize user experience

4. How We Share Your Information

We do not sell your personal information. We share your information only in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

Supabase (Backend Infrastructure & Database)

  • Purpose: Data storage, authentication, database management
  • Data Shared: Account information, User Content, usage data
  • Location: Cloud infrastructure (US and EU data centers)
  • Privacy Policy: https://supabase.com/privacy

OpenAI (AI Image Analysis)

  • Purpose: Analyze clothing items to identify colors, types, and generate descriptions
  • Data Shared: Photos of clothing items
  • Model Used: GPT-4o-mini with vision capabilities
  • Privacy Policy: https://openai.com/policies/privacy-policy

FAL.AI (Image Processing)

  • Purpose: Background removal and virtual try-on image generation
  • Data Shared: Clothing item photos, personal photos for virtual try-on
  • Services Used: BiRefNet (background removal), Nano Banana (virtual try-on)
  • Privacy Policy: https://fal.ai/privacy

5. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

5.1 Security Measures

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of data at rest in our databases
  • Secure authentication protocols
  • Regular security audits and assessments
  • Access controls and authentication requirements
  • Secure cloud infrastructure (Supabase)
  • Monitoring for suspicious activity

5.2 Image Storage

  • Your photos are stored in secure cloud storage (Supabase Storage)
  • Images are organized in user-specific folders with access controls
  • Public URLs use secure, hard-to-guess identifiers

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

  • Request access to your personal information
  • Request a copy of your data in a portable format

6.2 Correction

  • Request correction of inaccurate or incomplete information
  • Update your profile information in the App settings

6.3 Deletion

  • Request deletion of your personal information
  • Delete your account using the App's account deletion feature
  • Contact us to request specific data deletion

6.4 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to deletion of personal information
  • Right to opt-out of the sale of personal information (Note: We do not sell your information)
  • Right to non-discrimination for exercising your privacy rights

6.5 European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Rights related to automated decision-making and profiling

7. Children's Privacy

Age Restrictions: The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Parental Consent: If you are between 13 and 18 years old, you must have permission from a parent or legal guardian to use the Service.

Discovery of Children's Information: If we discover that we have collected information from a child under 13 without parental consent, we will take steps to delete such information as quickly as possible.

8. AI and Automated Processing

We use artificial intelligence and machine learning technologies to provide features such as:

  • Clothing item analysis and categorization
  • Color detection
  • Background removal
  • Virtual try-on image generation

AI processing in our App is used for:

  • Suggesting clothing categories
  • Recommending item colors
  • Generating outfit suggestions

These AI-generated suggestions are recommendations only and do not make decisions that legally affect you or significantly impact your rights.

9. Data Retention

9.1 Active Accounts

We retain your information for as long as your account is active or as needed to provide the Service.

9.2 Deleted Accounts

When you delete your account:

  • Your User Content is permanently deleted from our databases
  • Your photos are removed from cloud storage
  • Your profile information is deleted
  • Some data may be retained for a limited time in backup systems before permanent deletion
  • We retain transaction records as required by law

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other operational, legal, or regulatory reasons.

We will notify you of material changes by posting the updated Privacy Policy in the App, updating the "Last Updated" date, and sending a notification through the App or email (for significant changes).

Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Information

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Email: [contact@trycliks.app]
Response Time: We will respond to privacy inquiries within 2 days.

12. Acknowledgment

BY USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS PRIVACY POLICY, UNDERSTAND IT, AND AGREE TO ITS TERMS.

Copyright © 2025 Cliks. All rights reserved.
Last Reviewed: October 22, 2025